What is a Pay-Per-Click (PPC) Campaign?
Pay-Per-Clicks (PPC), in simplicity, is where we buy and bid on related and relevant keywords from search engines like Google, Yahoo and Bing (MSN, etc.). Our bid and daily budget determines the number of relevant traffic we are to receive. A PPC campaign guarantees to us that we are driving the perfect kind of traffic to your website thus enabling us to determine the marketability and effectiveness of the promotional offer and website landing page. The higher your bid on a keyword or keyword phrases, the higher your search result ranking thus providing a higher rate of return in your investment.
This is how it works: When a visitor visits the aforementioned search engine, they type in the SEARCH box a keyword or phrase that we are bidding on. They click SEARCH and our ad title, description and link are displayed on search results. The user reads our title and description and clicks on the link - they land on our landing page, read our offer and hopefully contacts you for more information or purchases the product or service immediately online.