SEARCH ENGINE MARKETING (SEM) and PAY-PER-CLICK CAMPAIGNS
Pay-Per-Clicks, in simplicity, is where we buy and bid on related and relevant keywords from search engines like Google, Yahoo and Bing (MSN, etc.) in order to guarantee that we are driving the right kind of traffic to your website. The higher your bid on a keyword or keyword phrases, the higher your ranking thus the higher the rate of return. When a visitor visits the aforementioned search engines, they type in the keyword that we are bidding on and clicks SEARCH - our ad and link will be guarantted to display accordingly either as one of the top four ads from the top left of your screen or among the ads in the right column on the right side of your screen - depending on your bid and daily budget.